Keys to Drafting Internet Advertising Agreements

Ever since the Internet came of age in the mid 1990s, advertising deals have become extremely common. As we all know, companies advertise on the Internet through the usage of banners and through search engines such as Yahoo and Google in an effort to drive users to their websites. This article will analyze the key provisions usually found in Internet Advertising Agreements and will hopefully provide drafters of these agreements with guidance before they commence the difficult drafting process. For purposes of this article, the company purchasing the advertising shall be referred to as “purchaser” and the seller of the advertising shall be referred to as “advertiser.”1. DefinitionsThe first paragraph of an Internet advertising agreement should set forth the definitions of the key terms that the agreement will refer to frequently. Since the agreement will likely use the term “click-through”, this term should be defined, and is usually described as a “user presence on the advertising purchaser’s website that originated through the advertiser’s promotional advertisements or promotions as part of this Agreement.”2. TermThis paragraph should recite that the agreement will commence upon the effective date and shall last for a specified amount of time.3. PositioningThis paragraph should clarify how the advertising banners will be positioned on the advertiser’s website. This provision may simply refer to a positioning schedule attached as an exhibit. On the other hand, if the parties decided not to agree on a specific positioning schedule, the agreement might simply recite that the advertiser has sole discretion to control the positioning so long as it uses its reasonable best efforts to position the banners in such a way as to drive traffic to the purchaser’s website. The drafter for the advertiser may also recite that the advertiser shall not be liable for any claims relating to usage statistics.4. Click-throughsBefore a drafter of an advertising agreement can go to work, she must know whether her client will be paying per banner ad or per click-through. One “click-through” means that a user has clicked on the banner or the link to the purchaser’s website. If the agreement is for a certain amount of click-throughs per month, this provision of the agreement must clearly describe the commitments promised by the advertiser. Let’s say that the advertiser is promising 1,000 click-throughs per month. The agreement could thus read “Advertiser shall deliver no less than 1,000 click-throughs per month, and purchaser shall pay to advertiser the monthly amounts according to the payment schedule set forth in exhibit A.”This “click-through” provision may also want to address what happens if the advertiser cannot make good on these click-through commitments. For instance, it may recite that “if advertiser misses any monthly target, advertiser shall “make good” the difference within two months. If advertiser does not make good the click-through difference within two months (60 days), purchaser may suspend that portion of its monthly payments that represent the percentage of click-throughs missed by advertiser until advertiser delivers such make goods.”5. ExclusivityIf the deal points include an exclusivity provision, the agreement must reflect this intention. The agreement should be drafted to recite something to the effect of “no competitor of purchaser shall be permitted to place or purchase from advertiser, banner or promotional advertising as defined in Exhibit B, and advertiser agrees to use reasonable efforts to prevent third parties that are entitled to place ads on advertiser’s site from placing any banner or promotional ads of purchaser’s competitors.”These are the most important provisions of an Internet Advertising Agreement. Other provisions covering Cancellation and Termination Limitation of Advertiser’s Liability, Indemnification, and Advertiser’s Right to Reject Advertising may also be included. In all, it is critical for the drafter of the agreement to know the deal points backwards and forwards and to carefully draft the agreement accordingly.

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How to Pick a Home Finance Loan

When you’re in the market for a home finance loan, you’re likely going to want to find the best interest rate and most flexible repayment terms that you can so that you’ll be able to get the most out of your money.Finding the right home finance loan for you isn’t always easy, however… sometimes it requires you to put some time aside to search for a variety of different lenders and compare their loan offerings based upon interest rates, loan terms, closing costs, and several other factors.Home FinancingOnce you’ve decided that it’s time to buy a new house, you’re going to need to begin thinking about where to find the best home finance loan for your money. Ideally, you’ll be able to find a lender who isn’t going to charge you too much in interest or fees; unfortunately, there’s no guarantee that the loan you get will be the best loan that you’re eligible for. In order to maximize your chances of getting your best home finance loan, you’re going to need to shop around and compare different lenders.Searching for LendersBegin your search for home finance loan lenders in your local area… check with banks, mortgage lenders, finance companies, and any other lenders that might offer loans for purchasing the house that you want. Request loan quotes that detail the interest rates, loan terms, and any fees associated with the loan, then go online and search for some online mortgage lenders so you can request quotes from them as well. Once you’ve compiled a number of quotes, you should begin sorting them in order of interest rates so that you’ll be able to begin the comparison from there.Interest RatesThe interest that you’re charged on a home finance loan will likely vary from one lender to the next; though the base rates are set at the national level, the local economy and the lender itself can drastically alter the rates that you receive. Be wary of introductory rates, since the regular rate after the introductory period ends can be much higher than the rates offered by other lenders. Take the time to determine which lenders are offering you the best rates over time, and make note of whether those rates are fixed meaning they won’t change) or variable (meaning that they’ll change in reaction to national rate changes.Loan TermsOnce you’ve decided which home finance loans offer you the best interest rates, you should begin looking at the other terms of the loan offers just to make sure that you’re not going to get into a loan agreement that isn’t in your best interest. Watch out for loans that require very specific payment arrangements or that have any terms that don’t seem right to you. You should also check to make sure whether or not there is a balloon payment (a payment of the remainder owed on the loan after regular payments have been made for a set number of years) due at the end of the loan.Closing Costs and FeesAnother consideration that you should have for your home finance loan is the amount of closing costs and other fees that are associated with the loan. Most loans of this type will have some fees associated with them, though some lenders charge more fees than others. Take the time to make sure that you’re not paying more than you have to for your loan.

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Benefits of SEO Training Courses

Search Engine Optimization (SEO) is a collective term for an array of techniques designed to assist websites rank high on search engines. For any business, it is vital to understand SEO as ultimately this is what can drive traffic to your website. Search engines serve as incredible tools to locate information on the web. Moreover, they offer your potential clients a way to reach your products and services. Therefore, it is vital for you to understand search engines specifics that may prove to be beneficial to your company. These benefits are equally beneficial for individuals planning to be SEO providers. Whichever field you are interested to join, SEO courses should be part of your future plans.SEO techniquesSEO training courses will equip you with many optimization techniques necessary to undertake a successful SEO. SEO is an industry with a number of acronyms as well as industry specific jargon. These training courses will help you understand jargon and therefore develop your company’s SEO campaign. Even if you want to outsource your SEO requirements to SEO service providers, it is beneficial to understand the jargon so you can pick the right SEO provider for all your needs.Tailored courses for every participantSEO training courses are designed in a way that will meet all your requirements. In others words, the course will focuses on the purpose of your SEO campaign. For example, if your work in a company and is to take care of their website, the course will teach you how you can do that. Different people have different requirements and this is why tailored training courses are imperative for your success in SEO.SEO courses are held by expertsThese courses are held only by experts with proven record. This is a crucial benefit of these courses, because these experts are always up to date regarding the latest SEO updates and they teach you effective SEO techniques. Additionally, experts can also caution you about the negative impacts of bad SEO practices like duplicate content, cloaking, and keyword stuffing. These bad SEO techniques will beyond doubt affect your ranking and these experts will teach you how to avoid them.You will learn how to use Webmaster ToolsBesides learning important techniques such as link building, keyword optimization and etc, you will also learn how you can use advanced Webmaster tools such as Google Analytics. These tools will greatly help you improve your website and they will enable you to track the efficiency of you SEO campaigns.Cost effectiveCompanies offering SEO services are expensive and this can be tough for small businesses. By developing a company’s understanding of SEO, you will minimize the cost associated with outsourcing for your SEO wants. SEO is not an area that a business can neglect and therefore finding a cost effective way to deal with all your SEO needs is crucial.These are five important benefits of SEO training courses. They are a great investment for your business in the long run. It is more convenient to pay for the course where you will get all the information you require to do SEO yourself rather than paying for SEO services to optimize your site.

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