What’s the future of wholesaling marketing for real estate investors?Mastering what is working right now is great. However, as clearly seen from recent corporate battles between Apple and Google and real estate companies throughout history it is those that embrace future trends and stay on the forefront of change that consistently race ahead and stay on top.Right now many investors are finding great success in simple wholesaling marketing strategies like direct mail, bandit signs, in person networking and of course online content marketing and PPC advertising through Google Adwords.While many of those reading this might instantly be cringing, expecting this article to be yet another of the same old “you have to use social and mobile” pieces, that isn’t necessarily the only future of wholesaling marketing.All marketing, just like the economy and housing market is cyclical. Print has gone out and come back, so has direct mail and email marketing. They were all very popular and successful in the early 2000s, then died off, and have been revived. So there will certainly be room for some of the more traditional advertising methods to rebound in the future, even if they take on a slightly more digital format.Obviously technology can’t be ignored either though. We are all increasingly being wired in, even if we don’t want to be. Offline wholesaling marketing may continue to produce real estate leads and deals for flipping houses for quite some time, but at some point investors will have to adapt. You can put it off and give the lead to your competition or begin strategizing now to get the edge and enjoy dominating the market and more lead flow.Mobile is an obvious trend. Apps, bulk SMS, mobile responsive sites and social are great ways to capitalize on the mobile movement. However, looking ahead this will also certainly mean responsive digital outdoor advertising, social notifications in car, on smartphones and via Google Glass, based on all types of activities and location based, even without prospects requesting it.Social can’t be ignored. Some may not have figured out how to use it effectively yet, but that doesn’t mean it isn’t incredibly valuable or powerful and high ROI if done right. In fact social is really just figuring itself out. Once commercialized properly and wholesalers are able to infiltrate feeds by offering timed messages and truly valuable info it can be monetized. In the meantime the focus should be on building a tight tribe of customers and really being authentic.
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Social scientists are responsible for study relationships among groups of people, how they make decisions, and how they respond to change. By studying human society, a these professionals will suggest various solutions to government, business, and environmental problems. It is common for social scientists to work as analysts for governments and private corporations.Science involves a great deal of research, which will often involve conducting interviews and gathering statistical and demographic information about a population that is being studied. Anthropologists are responsible for studying the social and cultural development of human behavior and technology, and these professionals will study the cultures and customs of groups that range from primitive to industrial.Archaeologists have the responsibility of investigating old ruins, tools, and other artifacts of early civilizations, in order to learn how technological advances affected the cohesion and progress of ancient societies.Political scientists are responsible for studying political systems and public policy, which can include investigating such topics as public opinion, political ideology, and public policy, and conducting various surveys to analyze election results and other matters of public and private interest.Sociologists will study human behavior in religious, political, and business organizations in order to understand why crime and social movements occur. Geographers will analyze cultural phenomenon on a local, regional, and global level, studying the distribution of resources and the implications that various factors, such as climate and soil, have on human activity.Historians will document and analyze the past, using official and private records, in addition to newspapers and other mediums to try to create a recollection of a historical period or event.Social scientists will typically work 40 hours a week although they may have to travel to dig sites or to investigate particular cultures or languages. Their training will usually require at least a master’s degree in order to gain positions in universities or government fields.In 2006, these workers had about 18,000 jobs in America, with about 40% working for governments, and many of the rest working for universities and business firms. The job prospects over the next ten years for social scientists are fairly good, and employment growth will progress slightly faster than the rate of population growth.In 2006, the Federal government paid social scientists entry level wages between $28,862 and $35,572, with those having a master’s degree starting out of a much higher rate of pay at $42,731.